{"id":109949,"date":"2022-12-07T20:45:55","date_gmt":"2022-12-07T15:15:55","guid":{"rendered":"https:\/\/www.imageantra.com\/insiders-of-luxury\/"},"modified":"2022-12-07T20:45:55","modified_gmt":"2022-12-07T15:15:55","slug":"insiders-of-luxury","status":"publish","type":"post","link":"https:\/\/www.imageantra.com\/insiders-of-luxury\/","title":{"rendered":"Insiders of luxury"},"content":{"rendered":"
\u201cI would dare to say that today sustainability and social responsibility are two of the factors that guide the purchasing decisions of luxury customers. They seek to consume brands that share their values, that take social actions and that care for the environment and the planet. I think that this has been one of the good things that the pandemic has left behind, \u201dsays Vilches.<\/p>\n
\u201cToday, the consumer is much more interested in knowing the stories that are behind it, in getting to know the people and in sizing up the entire ecosystem in which they can leave their mark,\u201d adds Morelli. But this has to be a shared responsibility. \u201cIt’s not just that consumers want a more responsible or sustainable product. Brands, when planning a business strategy, have to consider what their footprint on the planet will be if they launch a product. What is interesting is to see how on both sides, both the consumer and the brand, we are committed to creating a more conscious luxury\u201d, adds Vilches.<\/p>\n