It is quite common for packaged goods brands to launch promotions so that the public consumes their products and, as a reward, consumers can get more products for free or prizes, either popular items or cash.
Although it is very rare, there are brands that opt for the option of giving cash to those who follow the dynamics imposed by the brand. Just like this British potato chip company did, which, during the month of February, rewarded those who found a heart-shaped chip with millions of pesos.
Apparently, with this dynamic they lacked more publicity and promotion, since not everyone found out about said contest, since a woman made the mistake of eating the potato without knowing that she was missing out on a juicy reward.
The sad story of this occasion happened to Dawn Sagar, a woman originally from London, England, who did not know that Walkers potatoes offered a prize to those who found the heart-shaped potato, so she simply took a picture of her and gave it to her. he ate like the rest that was in the package.
Love comes in many forms, and so can heart shaped crisps! What’s the best heart shaped crisp you can find?
Send us your best heart shaped crisp and you could win £100,000! 🙌For guidelines on entering visit: https://t.co/LT2pU14J2w pic.twitter.com/g1qrrnHh8t
—Walkers Crisps (@walkers_crisps) February 21, 2023
Love comes in many forms, and so do heart-shaped potato chips! What’s the best heart-shaped crisp you can find? Send us your best heart-shaped crisp and you could win £100,000! For entry guidelines, visit: https://competition.walkers.co.uk/heart_shaped_crisp_hunt…
The woman told her anecdote to a local media, where she confessed that she found said potato the day after celebrating Valentine’s Day and that, after ignoring the brand’s contest, she was simply curious to find a fry with that shape, so he took a picture of it and sent it to his friends.
As soon as people saw the photograph, they warned him not to eat it, as the potato was part of a promotion launched by Walkers, advice they gave him too late, as he had already eaten it.
The dynamic of the French fries was that they gave away 100 thousand euros, approximately 106 thousand dollars, to the person who found the best crispy heart-shaped potato in their packages, whether it was a small, bubbly, crispy or large heart, whichever one had heart shape would be awarded.
Realizing that she had eaten the potato chip and was not in a position to receive that reward, the woman shared her experience with the local media and her story went viral on social networks. Despite the fact that the promotion was launched for the month of February, so far, it is still valid and Dawn Sagar recommended that people be more careful when buying her favorite fries.