Technological progress today allows for smokeless alternatives, reducing exposure to toxic substances and missing important moments. IQOS launched the Adopt a Smoker initiative, in which IQOS users who surround adult smokers can adopt them to discover the advantages of this electronic device that heats tobacco instead of burning it; In addition to reducing the emission of toxic substances by up to 95% compared to cigarettes, as it does not burn, it does not generate smoke or ash, and it is less likely to bother those around it.
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