Over the years, low-cost fashion brands have expanded their collections, creating lifestyle, beauty and even lingerie collections. But Primark has gone further and this autumn 2022 has wanted to focus on a problem that every woman will experience at some point in her life: menopause. Knowing that it causes unexpected hot flashes, the firm low cost presents its first pajamas collection and underwear that incorporates the most innovative products, including the anti-hot flash technologyrefreshing thread, odor control and temperature control, designed to relieve symptoms such as hot flashes and sweating associated with menopause.
With prices ranging from €8 to €14, this new range demonstrates that the brand is committed to supporting and empowering women at all stages of life.
Why these pajamas help relieve the symptoms of menopause
Based on light fabrics and a very soft touch, these proposals are accompanied by intelligent technology to regulate body temperature. Using a complex blend of yarns, the fabric absorbs heat from the skin’s surface during hot flashes and then releases it during the shiver that follows.
In addition, this material is responsible for removing excess moisture, controls odor and has an antibacterial coating. This leads to a feeling of freshness during the day and helping you sleep more comfortably at night.
Made from recycled nylon and polyester, this new collection is part of the Primark Cares label. Ann-Marie Cregancommercial director of Primark, assured that
We are aware of the many different challenges that menopause can present for women. As part of our goal to support women at all stages of their lives and tackle everyday taboos, we realized that specialist products were not accessible or affordable for everyone and we wanted to change this. This range has been two years in development to ensure that we create innovative and novel products specifically designed to relieve one of the most common symptoms associated with menopause, hot flashes. We are very proud to offer customers a range that really works at prices that are affordable for as many women as possible. We hope this collection helps women look good and feel good every day.
On sale since September 5, the nightwear sets can be used together or separately, -although we will also find nightgowns-.
Photos | Primark
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