Between boxing, cultural competitions, ‘First dates’ and the future ‘Grand prix’, the truth is that the self-proclaimed “new entertainment” looks a lot like the old entertainment. But it is undeniable that it works in a younger segment of the population: proof of this is the 2.4 million viewers on average that Ibai has had in ‘The evening of the year 2’ with a peak of 3.3 million, figures that double and even triple those of conventional television that same day. Because it is possible that many of you ask yourselves “But what is this?”, doubt for which the only answer is “it is what it is”.
In fact, to find a program on conventional television that exceeds ‘The Evening of Year 2’ in audience, we have to go up to two weeks earlier, on June 12, with the soccer match between Spain and the Czech Republic. The televisions of all life they would do well to tremblebecause it is not a fad of a day: it’s a paradigm shift against whom they can do little.
This week’s event of the century
The first four matches, in which Spursito, Ari, Viruzz and Lolito won, became an immediate trending topic. The star theme of the night, wherever you went (if there were people under thirty) it was combat. And what it proves is that beyond the bulls or the Sunday mass there are no more or less archaic contents: there are ways to count them. Generation Z wants to see what the previous ones saw, but told in their own way, with their own codes and idols. Twitch has not come to revolutionize the content, but the continent.
If at this point it surprises you that the kids were more with Mister Jägger than with David Bustamante, it is that you have not understood anything of what is happening. Jägger symbolizes a new way of making humor and telling stories, it is a renaissance man that as soon as he makes movies like board games, streams in a bathtub, late nights on Amazon Prime Video or wins a boxing match. Of course they are going to go with him before a millennial idol like the one from San Vicente de la Barquera.
And, to be honest, apart from events like Eurovision or football, What can compete, on television, with ‘The Evening of the Year’? This is an audience that has been completely neglected by the networks, who do not know what to do or how to hook anyone under a certain age and who have found their place on Twitch, a place where they can interact live and have your own crowd of celebrities that take a step beyond YouTube: on Twitch you decide part of the content and you monetarily support who you think deserves it more.
For the love of that subscription
The highlight of the night was, as we are saying, the fight between Bustamante and Mister Jagger. The first has been practicing boxing since he was fourteen years old, the second was the absolute winner of the first ‘Evening of the Year’. After two rounds, Bustamante decided to stop. Nothing can against Jägger, his Visigoth fury and his vacuum cleaner tattooed on his back.
“This is not boxing,” some will complain. And it is true: it’s entertainment, not so different from if ‘Sálvame’ started a ‘Sálvame Boxing’ tomorrow, aimed at other age groups. But the simplicity of its concept (not its execution) does not prevent us from asking what will happen to the chains who for years have been the center of the world and now they are not reacting fast enough. By the time the ivory towers fall it will be too late, and there may be no one crying after the destruction.
Of course, as in the best events and as a person who has learned everything from television, Ibai confirmed that there would be a third evening next year, Jägger confirmed his intention to go break the face of whoever is needed, the musical guests sounded regulinchi and among the public there was absolutely no one missing in the who’s who of the Spanish streamers, from Grefg to Rubius. It matters little, even the fact that it seems that we have already experienced this: Twitch and the streamers have shown that they are not the flower of a day, that they have the capacity (creative and financial) to mount huge events and that the celebrities we knew until now are only borage water for a whole generation. Like when your mother told you about the Chiripitifláuticos and it sounded like something from twenty centuries ago.
And if this sounds Chinese to you, remember that It’s not bad just because you don’t understand it or you don’t know. No one wants to be Principal Skinner saying “Am I old fashioned? No, it’s the children who are wrong“, and at this point you only have two options. One, understand that the paradigm is changing and try to see if there is something for you. Another, believe that only you know what is really good and insist on repeating that this is not it. is. You decide.