You may not have realized this when you review the looks most spectacular of the red carpets: we see less and less necklaces in the choice of jewelery for the celebrities. Yes, this phenomenon (which could be a trend without much mystery) is generating controversy on TikTok. Why is this being talked about? Simple: It may be the consequence of two very interesting reasons.
The tiktoker @priscillastyles has been one of the first to open the ban. The content creator exposes two key causes that make some sense if we analyze them patiently.
First, he talks about austerity because of the economic recession we are currently experiencing. The celebritiesalways in the public eye and an example for many, may be adapting their outfits to the complex global economic situation and one of the formulas could be to put aside the luxurious necklaces.
Let us remember, for example, that Lady Gaga attended the 2019 Oscars with a necklace of Tiffany and Co. whose value was so high that it was not even possible to put an exact figure (although there was talk of about 30 million euros). In short, I’m sure that with that amount you can solve several social problems. Personally, I consider that this cause is quite lame in some aspects, since we do see celebrities with earrings, necklaces, rings and other jewels of great value.
The second reason that Priscilla Styles defends is much more succulent for the press, critics and those interested in the fashion sector. Most (if not all) the jewels that wear celebrities on the red carpet they are borrowed. A dynamic that also occurs with dresses, shoes and other party accessories.
Stylists are in charge of uniting celebrities and designers so that these jewels reach the Emmy Awards or the Golden Globes. This strategy, in the end, benefits both the famous and the fashion houses. They are crowned as the best dressed. The signatures, They advertise their pieces and make sure they are watched by half the world.
The figure of the stylist, in a very brief explanation, is the one who advises the celebrityusually appears in the showrooms of the brands and take the jewels directly to the hands of the famous person in question.
This all sounds great, until trouble hits. What can happen? Delays in the return to showroom, broken parts or that simply “disappear”. In short, what the brands lend the jewels, but they do not always return in the same condition (if they do return). Therefore, the tiktoker points out that several high jewelry brands limit themselves to lending their designs to celebrities who are on the crest of the wave and who are Cream of the cream of the moment. In this way, the possible “loss” can be worth it in terms of advertising impact.
Photos | Gtres