The digital music revolution has caused the same artists, singers, musicians and producers to manage productions in a much more organic way, since before with the big studios and record companies it was much more complicated to close agreements, now it is a matter of agreeing and having a studio within reach, so thinking about collaborations is a matter of survival.
Featherweight currently has more than 100 million searches on YouTube against Bad Bunny, which is around 40 million. In January the one from Puerto Rico had 70 million and the one from Guadalajara barely scratched 10 million, blessed social networks, according to data from YouTube from January to the first half of May.
Featherweight currently has more than 100 million searches on YouTube against Bad Bunny, which is around 40 million
Weeks ago, Featherweight performed “Ella Baila Sola”, the first regional Mexican song to reach the top of the world charts, in turn was with Becky G at the Coachella Festival, which generated great reactions in the musical ecosystem . Featherweight was a special guest on Jimmy Fallon’s Tonight Show, becoming the first performer of the genre to be on a program of that scope spoken in English on United States television.
The case of the so-called “Double P” is similar, since it fully addresses the concepts of the controversial “narcocorrido”, a theme that leaves no one without an opinion in Mexico. Although banned from many radio stations and open broadcasting in Mexican territory, they do not have any restrictions on electronic media.
In my head, what he taught me
I’m still good trout doing business
There in Amsterdam, I move it
And we score a goal, you know what show
Since the deep-rooted links of the nation and its society with drug trafficking are exposed, in which stories not told in the main media are exposed as “modern minstrels” that often result in exploits and a cult of figures linked to with the production and distribution of narcotics.
Critics point to this genre as a promoter of violence, although it has its accents as occurred with the hip-hop and rap movement in previous decades, with very similar themes. The consumption of drugs and unregulated substances such as opioids and synthetics that are repeated in several verses of the singer from Guadalajara.
However, there is no denying the musical quality of his production and the sounds of a genre that has spilled over from northern Mexico to the United States and Canada, and that comfortably reigns in much of Central America and regions of Colombia.
The arrival of Featherweight at these new heights of Mexican music, is a clear example of the unlimited capabilities offered by the Internet and social networks for the dissemination of content, both entertainment and speeches. Here we see how there is not full clarity between artistic freedom and social discussion that afflict millions, not only Mexicans, of people in our hemisphere.
It is incredible to think that a character like Featherweight was barely mentioned half a year ago and now it is a topic that can be heard in any club, party or radio station, since the nature of popularity has come out of the radio charts of one specialized in regional music or just pop.
The Featherweight phenomenon continues to occur, it will dawn and we will see.