It is clear that ‘The Lord of the Rings’ is a gold mine. In amazon work is already underway on season 2 of ‘The Rings of Power’, but now it’s Warner which is trying to carry out a new cinematographic universe based on the work of Tolkien. Of course, it is going to do it digitally and somewhat lazily.
Warner’s plan
From The Verge it is reported that Warner has reached an agreement with Eluvio to release ‘The Lord of the Rings: The Fellowship of the Ring’ in its entirety as a set of NFTs to kick off the platform WB Movieverse. Come on, the idea is to do the same with more films and the one directed by Peter Jackson It will only be the starting signal for something that could revolutionize the market, since it is the first major studio to do something like this.
To do this, the extended montage of ‘The Fellowship of the Ring’ will be used and Michelle MunsonCEO of Eluvio, states that “is really designed for all types of consumers, not just Web3 enthusiastsBut what exactly are they going to offer us here? Basically what it promises the NFT experience is a 4K digital copy of the movie with a few extras.
On one hand we have for $30 a Mystery Edition, which includes an interactive menu modeled after The Shire, Rivendell, or the Mines of Moria, plus a selection of images from that setting, eight hours of additional content, and various hidden AR collectibles. If you pay the $100 Epic Edition You will have access to the three menus and images of all of them and other images not present in the cheapest edition. There will be 10,000 copies of the Mystery Edition for 999 of the Epic Edition.
In the future this Movieverse is expected to include a marketplace where users can buy and sell these NFTs and also the ability to sell some of those images included in each pack separately, but none of that will be available with the release of ‘The Fellowship of the Ring’ on October 21.
The truth is that everything sounds like wanting to charge much more for a digital copy in exchange for offering a somewhat more elaborate version of the menus that have been including physical copies of movies for many years now. Let’s go, a quartersaver