Warner It seems that he is still looking for the best strategy when deciding when his movies arrive on HBO Max. In 2021 he opted for the simultaneous premiere, but already in March of that year he announced that by 2022 it would be necessary to wait 45 days between one exhibition window and another. Well, now we can forget about that promise, well from now on it will be decided based on each title instead of keeping one policy for all of them.
The first film with which this will happen will be ‘Elvis’, since the last work of Baz Luhrman It will not be available on the platform 45 days after its theatrical release. Yes, moviegoers will be able to buy or rent it in different digital services from that day on, but To be able to see it at no additional cost on HBO Max, we will still have to wait longer.
For now, Warner has not specified when we can see it on HBO Max, but the wait will most likely be doubled to 90 days, the most common in Hollywood until relatively recently. That would mean in the case of ‘Elvis’ that it would be necessary to wait until the end of September, which would coincide with Luhrmann’s wishes that it not be available on the platform until the fall.
Let’s keep in mind that Warner counts a very succulent portion – there is talk of up to 80% – of digital income, so the studio compensates him for arriving later at HBO Max, so they do not receive any additional profit. beyond the subscription cost. By the way, this is how they extend the stay in theaters of those titles that are still working well at the box office For example, I am convinced that ‘The Batman’ would have amassed a few tens of millions more had there not been that promise of having to wait just 45 days.