Its creators –Javier and Diego Graue Moreno– know that the complete vision experience has to do with a frame, but also with the precise optics of the lenses.
“At Escópica we have two missions of equal value: offer our customers a unique frame and equip them with a perfect prescription that satisfactorily meets their visual needs. That is only allowed by the physical space”, assures Javier.
For this reason, this specialized store has been conceived as a space for exploration and discovery where visitors can become familiar with a wide selection of brands from around the world, try them on, ask the staff for advice, have a coffee, listen to vinyl or read a magazine.
(Rafael Montiel)
“It is a place that you discover and to which you want to return accompanied by someone special. Someone who can tell you which lenses look best on you and have an amazing time in the process,” he adds.
The selection of brands, for its part, responds to several criteria. The first has to do with providing options for materials, colors and shapes. The second is the affinity with familiar brands that have made lenses for generations; the Graue brothers are descendants of a dynasty of ophthalmologists.
“It’s a matter of heritage and identity,” Javier clarifies. Finally, there is the genuine origin of the frame, the transparency in its production process and that value of justice that, for example, we see with the hand made Japanese millennial.