There are those who think that the life of a influencer, tiktoker or anyone who is dedicated to creating content for social networks is easy, since, according to what they show in their accounts, their lifestyle is relaxed, full of fun and less stressful than the routine of the rest of the people.
However, according to experiences and what has been reported by some influencersthis is not the case, since they assure that writing scripts, recording and editing for hours, interacting with followers, getting sponsorships and monetizing on the internet is too exhausting, to the point that it is causing mental health problems.
According to an article published in The New York Timesthe pandemic exhaustion and the demands of the algorithms brought by social networks have caused some of the figures with the most followers to have problems of exhaustion, stress and crisis for public life and there are even those who are dealing with a mental health illness.
At least that’s what tens of influencers of the generation Z who became famous in the last year expressed themselves in networks, among which the 22-year-old TikTok star, Jack Innanen and Sha Crow, who assure that the platform of short videos used to be fun, but that they are becoming Running out of ideas, they’re depressed and by the time they have to make a video, they spend the day trying to run away from the process.
Even Crow shared a video in February 2022 in which he tells his followers that he is depressed and that he is dealing with some mental health problems and stress from leading a public life, a recording that went viral and accumulated endless comments from content creators who commented that they felt identified and that they had also experienced the same.
According to a report shared on the SiganlFire site, after confinement at home and unemployment caused by the covid-19 pandemic, throughout 2020, because everything migrated online, more than 50 million people became in influencers or creators of content on social networks.
Although the pandemic left us with a whole new generation of tiktokerssince the beginning of this 2022, many influencers They have said that they have lost the passion for uploading and creating videos, so they assure that they have reached a critical stage. For this reason, more than one has seen the need to move away from the short video platform.
Many of the older TikTok content creators don’t post as much anymore and many of the younger ones have gone into hiding. They just stopped making content. When creators try to talk about being harassed or burnt out or not being treated like human beings, all the comments they get say things like, ‘You’re an influencer, get over it.’
– Devron Harris, TikTok content creator in Tampa, Florida
This is how the exhaustion in the creation of videos and the increase in content creators have made many decide to move away from the platforms, since the fun ends and the influencers they end up feeling depressed and unmotivated.
Burnout issues in the creator community is based on the fact that if you slow down, you run the risk of disappearing, as there have even been cases of influencers celebrities on YouTube who have completely moved away from the platform. All this after the algorithm of the social network requires them to publish longer videos almost daily, a rhythm that for many is almost impossible to achieve.
We, the creators of generation Z, talk a lot about mental health and self-care. We’ve seen creators talk about burnout in the past.
– Courtney Nwokedi, 23-year-old YouTube star from Los Angeles
Content creators do not have it easy at all, since in addition to not having the traditional benefits that any job grants, they have to face mental health problems, stress and crises due to harassment, bullying and discrimination that they receive from users.