The Japanese fashion retailer is finally making its debut on Madrid’s Gran Vía after announcing in April that it was taking over the premises occupied by H&M. This new store, located at number 37, It has four floors and more than 2,000 square meters, which makes it the largest store of the brand in Spain.. And from today, Thursday, October 6 at 10:00 a.m., it is open to the public. But, apart from its size, what makes it different from other Japanese Zara’s like Goya’s or the four it has in Barcelona?
We extract the main differentiating notes from the firm’s clear response to the opening of Zara in Plaza España or WOW Concept. Let’s not forget that UNIQLO is the third largest textile group by turnover, after Inditex and H&M.
Exclusively sells the Uniqlo & JW ANDERSON collection
In it we can find the designer’s creations, among which a tote bag, a shirt dress and a checkered fur jacket stand out.
Includes a space to personalize garments (UTME!), repair and tailoring service (RE.UNIQLO Repair Studio)
Offers a service of customization of garments with different traditional Japanese embroidery In addition to the possibility of customization through an ipad with photos, images or texts.
It also provides the option of repair garments and fix them with a tailor to extend its life cycle. Something in line with its message of timeless, quality staples that stand the test of time.
Launch discounts, gifts, churros and books
To celebrate its opening, the firm has launched special promotions that will be available until October 12. The first to enter will get a goodie bag and they can take churros at stalls set up indoors by GoodNews Coffee and Manosanta.
For the decoration of the store they have collaborated with exclusive firms such as Los Peñotes and Hannun. And Taschen has created a reading area For your customers.
The old Cine Avenida building thus comes back to life. 200 people will work in its four sections: men, women, children and babies. It has 18 self-checkout boxes and five traditional ones.
Photos | UNIQLO