His creations are made fully adhering to the morphology -measures are taken to create each last-, to the desires and the conception of elegance of each client, offering almost infinite customization opportunities.
“We try to make comfort a key component. A fit test is done and then the part is produced. It takes 300 hours for a pair of shoes to be finished, a process that over the last 10 years we have seen evolve as a synonym of luxury and perfection”, says Soto.
One of his hallmarks is the handling of color. Mastery in the use of pigments by artisans, especially the patination technique, is one of the most humane and complex processes of their designs.
“10 years ago, with our foundation, we became the first Mexican shoe firm bespoke in Mexico. We are dedicated to perfecting every detail to raise our standards and deliver parts one-of-a-kind that can be inherited to the following generations”, he adds, before recalling that his offer also includes accessories such as bags, card holders and gloves.