If you are addicted to decoration, you cannot miss the new Zara Home in Madrid. A space of 1,000 square meters, organized around the different rooms of a home, located on the second floor of the Zara store in Plaza de España in Madrid.
A plant in neutral tones that looks like a house, since it is distributed in the different rooms of a home and in each of them you can find furniture and related pieces.
And if you are already thinking about Christmas, this new space is already decorated with the Christmas collection, so you can get inspired and start preparing the decoration for the holidays.
A house converted into a store
To access this huge Zara Home plant can be done through the hall that gives way to a room where the collection of fragrances, one of the flagship products of the brand. From this area you reach the dining room, with a selection of table linen, crockery, cutlery and glassware that is renewed with different proposals for each moment of the season. Located next to him is the kitchen, equipped with the necessary utensils, and in this space there is also the collection Daily Livingwith everything you need for cleaning and housework on a daily basis.
The dining room leads to a spacious living room with furniture from the collection Zara Home +by Vincent Van Duysen, and to the library. Here are the special collections to enjoy leisure with family and friends, with board games, books and magazines, and also the Pet Collection.
After the living room you go to the bedroom and bathroom. Here you can find bed linen proposals in different qualities of cotton, satin and linen, wool and cashmere, as well as a distributed and perfectly organized dressing room with the accessories of the collection. One of the rooms that many like the most. From this room there is access to the bathroom, which offers us a wide selection of towels and the capsule collection Spaperfect to enjoy moments of calm and relaxation at home.
There is also room for little ones of the house, since the tour ends with a space with ideas and proposals for textiles, furniture and decoration for children’s rooms, as well as a play area with proposals of all kinds focused on their development and learning. In addition, a specific area for newborns, Newborn.
Technologies and shopping experience
The Inditex Group has always opted for new technologies, and specifically Zara has always offered us different shopping experiences. In this floor of Zara Home, there are also novelties: the premiere of the technology Shop&Go, that allows an employee to scan the customer’s purchase at any point in the store and, after managing the payment at the checkout or self-checkout area, receive the purchase at your home or at the address you choose.
There is also two self-checkout boxes with which you can finalize the purchase with the support of the store team, and you have activated the Mode storewhich allows you to check the stock, buy through apps and pick up the order in store in one hour. It also has an order collection area. on-line in which the customer can request their order through an IPad, with direct delivery by the store team.
Another improvement that has blown us away is that it offers a personal shopperwhich is managed by appointment in the store itself.
Photos | Zara Home