Although a non-alcoholic version of the beer and the classic beer were able to be sold at stalls located at the Qatar Fan Fests, there was a considerable volume of drinks left over. With this, the company sent millions of liters of beer to the southern cone that it will give away in different promotions and events in various cities of the South American nation, within the framework of its #BringHomeTheBud (or #TraiganLasBud) campaign.
The Budweiser Argentina brand director, Juan Giovaneli, said: “We know what it means to be a world champion for all Argentines and what could be better than getting the title from Leo Messi.” In turn, he said that the firm seeks to be “close to the passions” of its consumers.
“Good morning, Messi arrived and the Buds arrived”confirmed the brand through its official Twitter account, in which it also announced that it will give away three 410ml cans of beer per day to each user of legal age throughout this week through an online platform set up for this purpose.
This additional prize that Argentines receive will be valid until December 23. After completing the personal data, the interested party will have the option of viewing a map with all the affiliated stores where they can exchange the free beer. “Later, don’t say that I’m not the best beer in the world,” says the brand in a tweet.
Budweiser will be carrying out activities in Fanfest by various cities in the country, such as Buenos Aires, rosary beads Y Cordovawhere those over 18 years of age will be able to continue celebrating the third World Cup in Argentina.
Finally it came true.
(With information from Page 12)