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dakota johnson is the new look of the 1961 Jackie which is Jacqueline Kennedy’s favorite Gucci bag. The actress stars in the new campaign for the classic of the collections during the 60s and 70s.
It was a symbol of the jet set lifestyle and Jacqueline Kennedy’s favorite accessory. The bag was launched in 1961 under the name “Constance” and its success was that it was used by the former first lady of the United States.
Features of the new collection of the bag worn by Dakota Johnson
Because gucci he decided to name it “Jackie” in his honor, and since then the model has undergone several representative modifications of each era. However, it has not lost its traditional essence that accompanied the silhouette of Jackie Kennedy.
Now a new design has arrived, of which Dakota Johnson is the protagonist, since she is in charge of showing it. The campaign is photographed by Glen Luchford, and with Christopher Simmonds as art director.
In it you see Dakota with different versions of Jackie 1961 in multiple everyday situations in Los Angeles. In addition, in the video he is seen leaving a store of the same brand after buying several items.
In this way it shows the versatility and highlights the eternal elegance of the woman together with the bag. The new selection is available in three different sizes: mini, small and medium.
In addition to one spectrum of colors to accentuate its versatility in the model. Another difference is the shoulder strap, which can be removed and put on.
This one is longer and is available in both leather and chain. Also notable is a woven raffia model with velvet-covered designs for the Cruise 2023 collection. “The Jackie is the perfect bag,” Dakota Johnson told Vogue, speaking about this new fashion campaign.
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