After recently marking a decade since the death of the Diva of the band, Michael Rivera, Jenni Rivera’s eldest son, surprised the interpreter’s fans by presenting a craft beer created in her honor.
This weekend, the birth of a drink created so that the followers of the missing singer of the regional Mexican genre can enjoy listening to her hits while toasting her health was officially announced.
According to its creator, The objective of launching La Chacalosa to the US consumer market was to offer a product that would capture the essence of Jenni Rivera, that would represent the neighborhood where she lived and developed.
Under this approach it was the name of one of the diva’s songs was chosen for the drink that has 5.2% alcohol and is produced by Rivera Cerveza Cito B.
Regarding the design of the can, Michael Rivera leaned towards some icons alluding to his mother, such as butterflies and the ocean of the California coast.
“When I think about the jackalosa I imagine a BBQ Sunday with my mom and the family drinking a very cold beer,” he said.
Likewise, the younger brother of Chiquis Rivera mentioned that another of the reasons that led him to produce a beer was the fact that the Diva of the band at the time became the artist who generated the highest sale of alcoholic beverages at a concert. , which was recorded in a place known as the Gibson Amphitheater.
In this way, it will be necessary to follow the steps to the jackalosa in the coming months to gauge the acceptance it may have among the Latino community, to which The Jenni Rivera Fashion clothing store located in La Brea California, did not arouse the desired interest and this led to the singer’s family choosing to physically close it in August of this year to only focus on marketing their products through an online platform.
According to the site specialized in analyzing the finances of celebrities, at the time Jenni Rivera came to amass a heritage close to $25,000,000.
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