Taylor Sheridan’s latest proposal in the ‘Yellowstone’ universe, led by Helen Mirren and Harrison Ford, has set a new benchmark for the prolific creator and for Paramount+. Opening over the weekend, ‘1923’ was Paramount+’s most-watched opening in the US and it wasn’t even a close race, sbeating the previous record by almost 80%. It eclipsed previous Paramount+ hit debuts like ‘1883’, ‘Tulsa King’ or ‘Halo’.
The revival of the American West
According to Deadline, the December 18, 1923 premiere drew a total of 7.4 million viewers on Paramount+ and its linear broadcasts, which consisted of a premiere on the Paramount Network, plus two encores and a broadcast on CMT. Paramount Global won’t break down viewership, but says the Paramount Network preview makes it the biggest series premiere on cable for 2022.
Chris McCarthy, Chairman and CEO of Paramount Media Networks and MTV Entertainment Studios said:
“The Yellowstone universe continues to break records with our latest episode, 1923, which became the most-watched premiere on Paramount+ and debuted as the year’s #1 new linear cable premiere. Taylor Sheridan continues to tap into a cultural nerve that has proven irresistible to viewers across the country and around the world with this new installment that shows no signs of slowing down, once again proving the power of our franchise strategy to drive the future of Paramount+. .”
Produced by MTV Entertainment Studios, 101 Studios and Bosque Ranch Productions, 1923 introduces a new generation of Duttons led by patriarch Jacob (Ford) and matriarch Cara (Mirren). The series explores the turn of the 20th century as pandemics, historic drought, and the end of Prohibition plague the mountainous West and the Duttons who call it home. In addition to Ford and Mirren, 1923 also stars Darren Mann, Michelle Randolph, James Badge Dale, Marley Shelton, Brian Geraghty, Aminah Nieves, and Jerome Flynn.