Binance, is a world leading provider of blockchain and cryptocurrency infrastructure, who is part of The Weeknd’s tour with which he will offer 64 recitals in almost two dozen nations with his “After Hours Til Dawn”.
As part of this collaboration and to bring Web3 closer to its fans, concertgoers will be able to claim an official NFT as a souvenir of the concert experience, which will also give them exclusive access to more of The Weeknd in the future.
Ticket holders for upcoming The Weeknd concerts in Europe and Latin America will receive a Ticketmaster code (restrictions apply based on residence), which they can use to obtain a collectible NFT. In the case of the shows in Mexico, they are scheduled for Monterrey on September 26; Mexico City on September 30; in Guadalajara on October 25.
Created by Binance in collaboration with The Weeknd, these NTFs will allow fans to keep an official digital record of their tour attendance. In essence, it’s a 21st century version of concert tickets kept as souvenirs. It’s also a fun and easy introduction to Web3 and blockchain technology, allowing you to unlock exclusive access to more of The Weeknd.
What are NFTs?
NFTs or non-fungible tokens (Non Fungible Token in English) are unambiguous representations of assets, both digital and physical, on the blockchain network. They use the same technology as cryptocurrencies, but unlike cryptocurrencies, they cannot be divided or exchanged with each other, but they can be bought and sold.