I have already said it countless times, but the paths of the internet —and even more so in the middle of 2022— are inscrutable. If a few days ago the social networks were turned upside down because in ‘She-Hulk: She-Hulk Lawyer’ spoilers were made for a series that finished airing 15 years ago, now meme culture has once again brought another cathodic production to the fore that began to be broadcast, year up year down, at that time.
I am the meme
This is none other than the prestigious ‘Breaking Bad’, created by Vince Gilligan, starring Bryan Cranston and winner of 16 Emmy awards throughout its five seasons. A landmark of contemporary television revered by critics and audiences converted into a viral phenomenon by grace and the work of a fandom that knows no limits.
How could it be otherwise, a good part of these memes that are proliferating like mushrooms they have the video game world as a backdropmerging the Walter White universe with franchises like Fortnite either Minecraftor locating the professor converted into a drug kingpin in those jewels that are ‘Super Mario 64’ or ‘Mario Kart Wii’.
— DitzyFlama (@DitzyFlama) September 14, 2022
In addition, by scrolling in the right places on Twitter or TiKTok we will soon find impossible crossovers like the ones they unite Tobey Maguire’s Spider-Man with a beefy version of Gus Fring or Tuco Salamanca with Thanos. A universe of unlimited delusions that, if we are not careful, can become a bottomless well of hours glued to the screen between laughter and bewilderment.
— Breaking Bad Irony (@BreakingBadIrny) September 9, 2022
It is surprising how what promotional campaigns or banners and recommendations on streaming platforms do not achieve, a handful of creations without filter or meaning do. And that is to attract new generations to a series that, in the times of mass production and abundant content that we live in, we could almost consider retro.