What a milk La 1 has gotten into with the premiere of ‘La caza. Guadiana’. The third season of the thriller series has become one of the biggest flops of the year and he has finished sinking a thriller in audiences with ‘La caza. Monteperdido’ seemed destined to become one of the great reference titles of the public entity.
a horrible strategy
It is also true that the strategy adopted by La 1 for the launch of ‘La caza. Guadiana’. On the one hand, it came the same night that ‘Pasapalabra’ delivered a historic boat with Rafa’s triumph over Orestesbut it is also that he also had other competitors to take into account with the Europa League game that could be seen on Cuatro or the new installment of ‘Survivientes’ on Telecinco.
In fact, the bleeding could be even greater, since La 1’s initial plan was to release two episodes last night, but it finally left it in only one. In this way, the chapter of ‘The hunt. Guadiana’ only coincided for a few minutes against ‘Pasapalabra’, but The damage was already done.
to put it in perspective, ‘The hunt. Monteperdido’ debuted with 2.4 million viewers and a 15.2% share in March 2019, with ‘La caza. Tramuntana’ fell to 1,353 million viewers and an 8% share in January 2021, but it is that ‘La caza. Guadiana’ has dropped to 910,000 viewers and a pyrrhic 6.2% share.
Some very bad data no matter how you look at it, since the average share of La 1 in February was 8.7%, so no one should be surprised if ‘La casa. Guadiana’ ends up being the last season of the series. And it is that to this bad data we must add that the two previous deliveries marked their maximum audience just with their first episode, so it seems logical to think that the same thing is going to happen now…
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