Now that we say goodbye to summer and get back to the routine, it becomes much more difficult to train. Luckily, Zwift has just announced the launch of the ZWIFT HUB, its new smart trainer for a totally immersive experience.
The Hub is unique in the market, and aims to revolutionize the Zwift experience to make it more accessible, easier and more fun. Will be on sell from October 3.
Zwift was born from the world of videogames, to make indoor training a fun activity in which users travel to different worlds, and can choose to train for free or in structured training, compete in races, join events or simply pedal or run with friends as a social activity. With this revolutionary launch, Zwift makes the experience even easier and that the cold or the schedule is not an excuse not to stay in shape this winter.
Smart roller with virtual simulator
Zwift Hub promises a fully immersive Zwift experience, simulating virtual terrain with stunning realism and bringing the indoor cycling experience. Whether doing structured workouts in ERG mode, training with a power meter for the first time, or climbing the steepest slopes of the Alpe du Zwift, the wheelless design ensures riders can enjoy smooth, instant resistance changes that match what is seen on the screen, allowing them to focus on the ride.
With a solid design, Zwift Hub offers an easy, realistic and very quiet experience, even at high speeds. It is unique in the market, since it includes a pre-installed cassette (from 8 to 12 speeds) at no additional cost. That further reduces the actual cost of the roller and lessens the chance that a customer will order the wrong cassette on their own, or install it incorrectly. We just need to stipulate how many speeds are needed. In addition, at the time of purchase they will specify the number of gears they need to be able to enjoy that first ride through Watopia.
For those with AppleTV, the Zwift Hub can act as a Bluetooth bridge for the heart rate monitor, freeing up a Bluetooth connection so an additional accessory can be paired with Zwift. There is less left for sale, since it will be on sale from October 3 in the European Union through Zwift.com.
The initial selling price will be €499. The Hub trainer focuses on lowering the barrier to entry to Zwift, both financially and technically. The price is low, purchase and setup are claimed to be simple, and it seems to fit the core tech demands.