According to some media and specialists in the seventh art, the first weekend of the live action of The little Mermaid It does not bode well for earnings, which alarms Disney executives, since, during its pre-sale in China, it only raised $13,000, which could mean the terrible failure of the film.
It should be noted that, according to experts, the Asian market is key to Disney’s earnings. However, with the low sales prior to the premiere, the prognosis is not very encouraging to say.
Let’s remember that the premiere of this Disney classic is one of the most anticipated of the year and even with its detractors, the tape and the performance of Halle Bailey have received good reviews. However, in the Asian country there has been no great interest, at least in the first days of its release.
For some years now, big film and Hollywood production companies have shown a lot of interest in succeeding in China, since due to its population of more than 1.4 billion inhabitants, the opportunities for good profits are enormous.
That is why companies like “the house of the mouse” have tried to be present in the country and dominate this market, which is essential for the financial success of their productions. In this way, we could say that Disney has wanted to look good with China and has opted to attract the Chinese public with animated films such as Raya and the last dragon, shang chi and the remake of Mulan.
About mulanthis movie has been used to compare the success or failure of the live action in the asian country, Well, this tape that arrived before the pandemic brought together around 300 thousand dollars in its pre-sale, which later derived in 23 million during its premiere, raising a total of 40.7 million dollars in its passage through China.
Instead, cruellawhich arrived in the midst of a pandemic and was the last live action which was released in the Chinese nation before the agreements between countries changed, had a bad start, but finally managed to raise 1.6 million dollars on its release date and 24 million in its passage through China.
Precisely, this is expected to be the case The little Mermaidthat despite the fact that its beginning is not very encouraging, it managed to close with good figures in that country and in the world.