As a good consumer of any content related to the world of fashion on social networks, the Instagram algorithm knows me quite well (although it slips from time to time) and knows what recommendations to make. Yesterday I was diving through the depths of IG when a video of Tanner Leatherstein jumped out at me. Don’t worry, if the name doesn’t ring a bell, it’s the most normal thing in the world.
Tanner is an expert in leather and owns two firms: Pegai and Mctroy. On his Instagram and TikTok accounts, he makes clear the purpose of his content: “To help people better understand and experience leather.” That’s exactly what it does an entertaining, didactic way that borders on digital hypnotism.
filters vs. Jameela Jamil
In addition to his profiles on social networks, Leatherstein has a website where he offers us more information about his work. In the section about explains that one day he realized “that people don’t know enough about leather and just take the price as a signal of quality, which is a very deceptive practice in today’s market.”
Thanks to its content, it demystifies “the quality of leather for common people”, since through its “deconstruction and analysis” videos, the general public can “decide if a brand’s leather offer is worth it or not”. .
In short, Tanner picks a leather bag (he also has reviews of handbags, shoes, and other accessories) from the world of luxury and completely disassembles it. When he has the design divided into parts, he verifies the quality of the leather through the acetone technique. Later, calculates the approximate price of the leather used and adds the theoretical manufacturing cost and the details that complement the piece (like, for example, zippers). With all these numbers in hand, the voice of the expert justifies whether we are dealing with a model that deserves (or not) its high price.
However, it is important to know that leaves aside endless expenses that brands have, such as investment in the design team, workers outside the factories, innovation, marketing or logistics. Although these data are not included in their calculations, in general we are facing very fine-tuned verdicts.
For some, watching Leatherstein in action is pure pleasure (in fact, I spent more than an hour last night in front of my phone), while for others watching him destroy a Prada or a Coach is a true aberration. Whatever team you are from, there is something undeniable: Tanner spreads fashion on social media and that’s always a standing ovation. Likewise, knowing the pattern that a bag hides helps us better understand what is hidden behind one of our headboard accessories.
As a finishing touch, I did not want to miss the opportunity to comment that the videos of this leather specialist are a great source of inspiration for those fashionistas on a tight budget who are thinking of investing a large amount in a luxury bag. In this way, you can be sure of your decision.
Photos | imaxtree