Despite having all the intentions in the world to return through the front door, the 2023 Golden Globes gala only brought together 6.3 million viewers in its broadcast on NBC. A historical low (more than half a million less than in 2021 and a third of what it marked in 2020) which confirms that the award galas are in danger of extinction.
You would have to go back to 2008 to find a worse fact… 6 million just. Of course, that year was not an awards ceremony, but a news conference announcing the winners. Something because of the boycotts and the writers’ union strike that paralyzed Hollywood that year.
This follows the trend of the entire past decade, in which televised awards have less and less following on television: the Emmys marked their minimum last September (5.92 million viewers), while the 2020 Oscars were the least watched in their history (10.4 million viewers).
In free fall
As we can see in the graph, the Oscars are the ones in the best health right now. However, his audience is normally influenced by the presence or not of big blockbusters among the major nominations.
Faced with this situation in which people are less and less aware of the prizes, everything indicates that the solution goes through the platforms. Both the Globes and the Emmys already had their presence at Peacock in addition to its television broadcast… but now Netflix goes a step further.
The actors’ union has announced that Netflix will be its television partner for the awards ceremony SAG Awards, whose nominees — including ‘Banshees of Inisherin,’ ‘All at Once Everywhere,’ ‘Ozark,’ and ‘Who’s Anna?’ among their most chosen—they announced last night.
Of course, it will not be “suddenly”: this edition will be broadcast through the company’s YouTube on next february 26 and already 2024 can be seen directly on Netflix.
looking at streaming
A question that can lead the way to the rest of the prizes important film and television companies that are beginning to look at the platforms as their greatest allies to avoid the audience flight of recent years.
This also seems to be implied by Craig Earwich, the president of ABC Entertainment, who stated in Variety that he was interested in getting the rights to the Golden Globes (NBC’s deal was only for one year) to broadcast them on Hulu or on ABC.
ABC, let’s remember, It is the official home of the Oscars… and there they have a golden opportunity to transfer the gala to a Disney+ that has recently begun to test live shows.
The idea is also especially attractive now that the big streaming companies have launched their plans with ads, which makes it possible to cover part of the organization of the ceremony. Of course, I hope that if there are announcements they do not follow the formula of two prizes and publicity since that, and the tedious rhythm of some sections, are part of the fact that these galas have lost the sense of the show.