On Netflix, it is common for its premieres to get their best data during the first days that they are available on the platform, then go down and end up lost in the depths of its catalog. However, a great Netflix miniseries just returned to the Top 10 of the company in many countries and It’s all because it’s been a hit on TikTok before.
an unexpected resurgence
The miniseries I’m talking about is ‘The assistant’ and it did not exactly go unnoticed when it arrived on Netflix in October 2021, as it became the most watched miniseries of all time on the platform, although it lost that title months later to the enormous success of ‘Who is Anna?’. This surprise revival is not going to change that, but it is going to allow the miniseries starring Margaret Qualley have a second life and reach more audiences.
The origin of this unexpected phenomenon we have it in which a user has uploaded a multitude of clips of ‘La asistenta’ to TikTok, with one of them comfortably exceeding 60 million views. Shortly thereafter, this free adaptation of the memories of Stephanie Land It rose like foam among the most watched Netflix in several countries.
It is true that this has not happened in Spain, but you only have to check the most recent data from ‘La asistenta’ to see that has returned to the Top 10 in almost 40 countries such as the United States, the United Kingdom, Australia, Egypt or Canada, so it has not been an isolated event at all. Surely on Netflix they have already taken note to fully squeeze the great resource that TikTok can be for them, since a few months ago it played a fundamental role in the enormous success of ‘Wednesday’, although in this case it was mainly due to the famous dance scene and its infinity of imitations.
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