After the storm comes the calm. Last Saturday, February 12, the Goya awards ceremony was held in Seville, again with the public and without masks, and for finally managed to attract the attention of the audience again. According to data from the audiovisual agency specialized in TV audiences Two 30′the ceremony became the most watched of the night, and although it is still a little behind 2019-2020 in terms of the number of viewers, it continues to recover from the drop in interest caused by the awards ceremony in full quarantine.
change of course
The triumph of ‘As Bestas’ seems to have attracted more people than expected, and in a great year for Spanish cinema, the best data on linear TV of the night was achieved, sweeping the improve by 5 tenths its data from last year, signing a 23.4% share, with 2,684,000 viewers. Throughout its entire journey, it was seen at some point by up to 7,572,000 different people, with an average of 35.5% fidelity in its 202 minutes.
The 2,684,000 viewers of the first surpassed Telecinco, where ‘Pelé’ got 8% and 1,015,000; to Antena 3 and ‘Wanted’, with 6.6% and 871,000; a Cuatro and ‘Emboscada’, with 6% and 825,000 or laSexta, with ‘laSexta Xplica’, which reached 4% and 448,000. In the afternoon In the afternoon the Goya Red Carpet signed an 11.1% share, 1,317,000 viewers, totaling 4,349,000 unique contacts, but he had a great competitor. The Real Madrid match, which was the most watched of the day with a 25.6% share and 3,364,000 viewers.
In general, the loss of viewers on linear television is widespread, so it is not so easy to go back to the 2019 data. The Goya 2021 had the lowest screen share in the last fifteen years with 15.6% of the audience, which could be resumed in 2022, with 22.9% and 2,770,000 followers. 2019 is still a long way off, when it reached a 26.2% audience share with 3,819,000 viewers, but what is not expected is to return to 2010when 4,656,000 viewers followed the broadcast of the Goya Awards.