Is there someone on Telecinco right now pulling his hair out without understanding what could have happened with his plan perfect to gradually replace ‘Save me’ with other content. First they tried it with the second part of ‘Pasión de gavilanes’, which didn’t interest anyone. Then they tried to make ‘Coffee with the Smell of a Woman’ a hit without realizing it already was… on Netflix. This has been the chronicle of a death foretold.
Coffee with the aroma of failure
After announcing its broadcast for months, Telecinco has shown that it does not understand anything about modern television and has tried to make William Levy’s soap opera triumph in audiences as if it hadn’t been in Netflix’s top 10 for a year. The result has been as expected: literally no one has been interested in it.
The average audience for ‘Café con aroma de mujer’ was around 6.8%, an even poorer result than the one achieved by ‘Sálvame’ against the immovable star, ‘Pasapalabra’. Afterwards, they decided give a second chance at six in the morningbut it didn’t interest anyone at that time either (and look, the competition isn’t exactly fierce).
Finally, in this slow death and after two and a half weeks of disaster, the chain has led it to languish at Divinity, where it will be broadcast today from 7:45 p.m.. This slow-motion death of a guy from making television is fascinating on all levels, especially since the network itself refuses to admit he has a problem and that getting close to him doing double the same thing isn’t working. We will see how the matter ends, but they have a bad time to win back all those who have left.