One more day, the audiences have hit the door in Mediaset’s face. If the conglomerate thought that The Island of Temptations was going to be the lifeboat that would take them out of the chronic loss of viewers, they were very wrong. ‘The debate on temptations’ has not only been a major bump otherwise which is crowned as the worst premiere in the history of the debate.
historical low
Despite the good results of season 5 of The Island of Temptations, the premiere of ‘The Debate of Temptations’ in Cuatro has been an absolute failure. The program only managed to scratch a 5.7% share, with 482,000 viewers. Against Antena 3, which was the leader with ‘El Hormiguero’ and its 14.8% (2,076,000 viewers), followed by La 1 with ‘Masterchef Celebrity’ and its 14.4% (1,402,000).
The point is that almost any alternative of the night passed over the debate: ‘Hermanos’ (14%, 1,402,000) on Antena 3, the prime time access of ‘Nightmare in El Paraíso’ (9.7%, 1,355,000) and ‘In the name of Rocío’ (13.6% , 1,028,000) on Telecinco, including the two episodes of ‘First Dates’ (one of them repeated) on Cuatro.
The first episode of the debate is noted, moreover, an all-time low in the show’s history: all the premieres have exceeded 10% share and almost all of them have reached one million viewers (the only one that fell below that was the debate on ‘The Last Temptation’ and even so it remained at 807,000, practically twice as many).
Undoubtedly, some unflattering data that has set off alarms in Mediaset and that shows that, although the main program seems to have revived the interest of the public, it has not been so with the debates. could be a good time to rethink your usual strategies (such as saturating the ad schedule, stretching it to the late night or, simply, that seeing people debating on set about a reality show is not interesting) although it seems unlikely that it will happen.
The Island of Temptations broadcasts its main gala on Thursdays at 10:50 p.m. on Telecinco and its debate on Mondays at 10:45 p.m. on Cuatro.