There are several films that have started trends in the world of fashion: ‘Top Gun’ with aviator glasses, ‘Matrix’ with black trench coats… Without forgetting the recent case of ‘Daggers in the back’, where Chris Evans caused a furor with his wool sweater.
‘Daggers in the back’ is the film of Ryan Johnson released in 2017, starring Daniel Craig Y Anne of Arms. Chris Evans played Ransom Drysdale in the mystery film, the grandson of Harlan Thrombley (Christopher Plummer) who, after the appearance of his grandfather’s body, will be involved in the investigation of detective Benoit Blanc (Craig).
A characteristic element of Ransom is his sweater. According to Jenny Eagan, the film’s wardrobe manager, the sweater defines key traits of the character: thick, braided, off-white yarn, “the color of leisure” as it shows that you are not a person who has to worry about staining your clothes while working.
However, the garment had an unexpected impact beyond its original function: caused a real furor in networks and became an absolute success in sales. Several stores witnessed the surge in sales of such sweaters, with a cotton replica ($99 each) sold out at LL Bean.
The sweater went viralthe memes were not long in coming and CNN called it “the great gift for men” it’s from the season. For a time, the ‘Stabs in the Back’ Twitter account changed its name to ‘Chris Evans’ Sweater Stan Account’ and raffled off sweatshirts with pictures of Ransom in the sweater.
Without a doubt, no one expected that the aforementioned sweater would become an object of worship and obsession, reaching extremes such as organize a screening of the film in an indie cinema with the rule of etiquette that allowed entry only to people dressed in sweaters.
We will have to wait until November 23 to see if the sequel ‘Daggers in the back: The mystery of Glass Onion’ manages to viralize another item of clothing at these levels.