This new campaign was presented in its complete version, in its one-and-a-half-minute recording starring the singer and actress Belinda, in which they conveyed a strong message to us: “Being like we are lights our path and that of others”.
In an event held at El CETRO, a viewpoint of the WTC in Mexico City, which is an unparalleled setting, with a view of the vibrant Mexican capital shining with the lights of the night. This experience began by paying tribute to the more than 200 guests, turning them into the stars of the event and reminding them that absolutely all of us were born with a special gift that makes us shine.
The most special moment of the night was lived 120 meters above the terrace of the building, where the current brand ambassador, Belinda, appeared. The singer performed some of her hits that have made her shine during her career, and which were broadcast live through the official accounts of Casa Don Ramón. Without a doubt, it was a presentation full of magic that illuminated the night of all those present, fans of the singer-songwriter and followers of the brand.