Despite the promotion, the great production and taking care of even the last details making the debut an excellence, ‘La Reina del Sur 3’ starring Kate del Castillo, could not dethrone Univision. At least on the first night.
Both networks had ambitious premieres, Telemundo the series that usually is, along with ‘El Señor de los Cielos’, its guaranteed success, and Univision ‘La Madrastra’, one of the most watched telenovelas in the history of the genre, and starring Aracely Arámbula. Although Chule’s last novel on that chain, ‘Corazón Salvaje’, was a failure and ended up being given at midnight.
They were not at the same time, ‘La Reina del Sur 3’ at 9/8 PM Centro was in direct competition with ‘Los Ricos Tambien Lloran’. While ‘La Madrastra’ goes to Centro at 10/9 PM facing ‘Infiel’.
As we told you at the beginning of this article, on its first day, Telemundo could not dethrone Univision in any of its public strata. Though the difference was not overwhelminghe didn’t make it.
According to Nielsen numbers, the official rating meter was like this the competition:
In the public that encompasses 28 to 49 years old, which, as we always tell you, is the coveted one because it is the one that advertisers look at when choosing who to sponsor, ‘La Reina del Sur 3’ made 472 thousand, while ‘Los Ricos Also Cry’ exceeded with 531 thousand.
If we go to the measurement of the general public from 2 years on, Telemundo with its debut series reached an average of 1,200,000; while Univision obtained 1 million 400 thousand.
WHAT WOULD HAVE HAPPENED IF ‘LA REINA DEL SUR 3’ HAD COMPETED WITH ‘LA MADRASTRA’?
For that question we have an answer that will leave you like a rabbit, why? Because if either of the two networks had made the decision to put ‘La Reina del Sur 3’ to compete with ‘La Madrastra’, someone else would have been the winner.
It is that although in his debut the soap opera starring Aracely Arámbula surpassed Telemundo’s ‘Infiel’ by 442 thousand versus 265 thousand; and 1 million 100 thousand against 814 thousand, in competition ‘La Reina’ would have beaten ‘La Madrastra’.
Just make the comparison. While in the public from 18 to 49 years old ‘La Madrastra’ made 442 thousand, ‘La Reina del Sur’ surpassed it with 472 thousand. Y in the general public, Univision reached 1 million 100, Telemundo grew with 1 million 200 thousand.
Although the difference is not that great, Let’s keep in mind that it is a time segment in which, except for specific moments such as ‘La Casa de Los Famosos’, the winner is always Univision.
It is still too early to get a verdict of failure, we are only at the first chapter and the panorama can change drastically. But what we can see, according to what we have shared with you, is that neither of them have had a good start: neither the one that did not exceed the rating, nor the one that won in its time slot.
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