When we go to the supermarket to buy tangerines and oranges surely we will not notice a detail that usually goes unnoticed. It is that these fruits are usually wrapped in bags with red tights, which have a purpose. And in the face of this mystery, today we will reveal everything that is behind this particular way of selling fruit.
Surely when going to the supermarket we will notice that the tangerines and oranges They are usually sold in a peculiar packaging that goes unnoticed most of the time. This red mesh is a choice, as this packaging is no accident. Believe it or not, there is nothing left to chance and there is a good reason for your preference and here we will tell you why.
It is that we must think, in the first instance, that in supermarkets nothing is by chance or random: the intensity and type of light, the layout of the shelves and aisles, the position of the items, the posters and even the music. they have a very specific marketing purpose. It is that the strategy is to encourage consumers to buy as many products as possible and, in this case, the eye will be on the tangerines and oranges.
Why do tangerines and oranges have red meshes?
With the red mesh that serves as a fruit wrapper, the store owners seek to achieve a goal. are used red tights Because this color is capable of intensifying the orange coloration of these fruits, which in turn allows our brains to perceive this as a sign that the food is fresh and of high quality.
This play of colors that occurs with the red tights of tangerines and oranges it will increase the sale of the fruits in a significant way, unlike if they were simply stacked or in a different color wrapper or even in transparent bags.