Did you want a different Halloween? Snapchat gives it to you in an immersive way! You just have to use the camera of your cell phone and that’s it.
By Alberto Rojas Eguiluz
What do you think? That your Halloween is going to be better when you finish reading this. Snapchat launched new special augmented reality lenses in its app for these dates. What can you do with them? Transform the walls of your house and give your pet or whoever you want a seasonal look.
Thats not all. To commemorate the Mexican traditions of the Day of the Dead, Snapchat collaborated with artists from Mexico to create glasses that paint your face like a catrina and another that places a virtual offering on you. Let’s get into the details.
the room of runes
What better than visiting a haunted house on these dates? Check out this tour but without losing sight of the walls, floor or ceiling of the room where you are. With this augmented reality lens you will create a real horror room.
In addition, your cell phone will be able to detect the surfaces to stamp ancient letters or mysterious runes in the places where you point the camera. Remember that you can do this same effect to the room you move to.
Dress up your pet
Turns out there’s another augmented reality lens to turn your pet into a ghost. As it does? Easy, Snapchat technology recognizes the furry figure of your pet to change its appearance using only the cell phone camera regardless of whether it is a dog, cat or something else.
You can also dress up
Bitmoji are the digital avatars of Snapchat. In total, more than a billion animated characters have been created around the world, so the app allows you to choose the physical appearance of your avatar with very specific characteristics, such as facial features, hairstyle and expression so that it look just like or just like you. For this Halloween you can select from various costumes, such as superheroes, angel, devil, pirate, skull, robot, zombie and many more.
And the catrinas?
To honor the very Mexican tradition of catrinas and catrines, this lens paints your face like one of them. As a cultural fact, we will tell you that it was developed in collaboration with Mexican artists from the creative agency Social Snack.
To finish, you can have the traditional altars with colored chopped paper, candles and pan de muerto just by using this lens. To personalize it, you can add a photo or video of your loved ones on the altar. This was created with the Mexican studio Wabisabi Design.
Snapchat invites you to an immersive Halloween. What are you waiting for to take advantage of your new immersive reality lenses? They are yours just by downloading the app.
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