For Maluma, winning the hearts of all his fans It is not enough, because now he also wants to conquer us through the stomach. Recently, the Colombian singer decided to venture into the gastronomic line with Dembow, a fast food brand that offers a different concept by not including physical points of sale but service through platforms and home deliveries.
And it is that the reason why Maluma chose this way of selling his food is because his brand will be available in 17 cities in Colombia, Peru, Brazil and, girls, good news, also in Mexico!
The interpreter of Hawaii He shared that his inspiration is based on the neighbors who open their businesses very early, for example, the corner store. In addition, he mentioned that he took into account “the miscegenation of cultures, rhythms, colors and flavors that never leave us.”
It is worth mentioning that the new franchise came from the hand of Foodology, a company that is responsible for the development of virtual restaurant chains and hidden kitchens, which has managed to raise more than 50 million dollars. In addition, this company was created by two Colombian Harvard graduates and is the operator of different kitchens that operate in four Latin American countries.
In accordance with ForbesColombia, the launch was made simultaneously in the 17 cities of the four countries already mentioned, with 86 points of sale, which will be enabled from this month. These points will only be used for the production of food, but it will be through applications such as Rappi and its own platforms such as Whatsapp or its website that the products can be purchased.
One of the things that has drawn attention is the difference in prices, since it is understood that while in Colombia Dembow products cost the equivalent of 0.015 to 0.027 US dollars, in Mexico they range from approximately 6 to 10 dollars. even though the Mexican peso is more stable with the current world crisis.
Despite its high prices in Mexico, everything points to the franchise being a success, since it can already be ordered at 27 points distributed throughout the republic. In addition, it was reported that there are plans to add more points of sale. Have you already tried them?