The scope of streaming made in Mexico
Sensei Media’s projects have slipped into spaces that are practically unthinkable for Mexican entertainment programs. Appearing on the screens of Times Square in New York was a signal sent by this production company to highlight the power of streaming made in Mexico.
in numerical terms Media Sensei he has more than 15 million followers on social media for each of his shows. It has generated more than 250 million views on Youtube and have achieved more than 2 billion views in TikTokall thanks to its original content and the format adaptation for each platform.
“We had to choose our fights, we still can’t do big advertising campaigns, but we chose where to be very well and it was with Pinky Promise and La Más Draga that we appeared in that iconic space of world advertising and it is with programs 100% made in Mexico” Dayz commented.
The impact of its programs have already left the screens, as is the case of the reality show “La Más Draga”. “It is a program that does not result in monetizing on YouTube, but it has a solid audience that has allowed it to be the most watched pay per view event in Spanish (only behind the RBD show), and an audience each week with more than 120 thousand spectators live. For the live event, they attended a sold out in Arena Ciudad de México, for its finale,” added the CEO.
They have amassed over 60 international nominations (including MTV Miaw Awards) and over 30 award wins (Napolitan Victory Awards, Campaigns & Elections Reed Awards).
They hold the record of the boletia.com platform for tickets sold for a digital event with the final of “La Más Draga” (more than 100 thousand tickets sold).
“The most dredger” became the first LGBTQ+ show to achieve 3 Sold Outs Back-to-back at the Pepsi Center.
For the Pinky Promise interview broadcast, which is hosted by Karla Díaz, a series of interviews were conducted from Los Angeles, California, with the intention of getting closer to the Hispanic public in the United States.
“Until before this exercise our audience was less than 5% from there and now we have grown almost double. We speak with Latino talent that lives there and a new community is generated from digital, in addition to giving content closer to that audience Zwitch pointed out.
By 2023 Sensei Media is aiming to produce music, so new talents will surely begin to emerge from these platforms and with significant support from social networks.
“Since the launch of Matisse, Ana Torroja, Emmanuel and Mijares, we have produced Emmanuel Unplugged, so now we are going to give them the possibility that if an artist comes to Mexico they can produce their video or a new song with the resources and experience we have,” said Joe Demikeli, COO of Sensei Media.
The direction that the production of digital content is taking is becoming more professional and creating a more demanding audience that knows what they like and what they want to see on their screens. Sensei Media is aiming for this in 2023.