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in 2018 Scooter braunthe famous artist manager like Justin Bieber Y Ariana Grandegenerated controversy by buying the rights to the singer’s first six albums Taylor Swifttogether with the company Big Machine Music Group. Now he commented that he learned “a great lesson” by carrying out this strategy as a businessman, and that he did not expect the reaction that several people would take.
“My regret is that I assumed everyone, once the deal was done, would have a conversation with me, see my intent, see my character and say, great, let’s do business together.”Braun said in an interview with Jay Williams spread by Variety. Swift tried to acquire the rights to her own music, but without success, having to gradually re-record her first albums.: “My team tried to start negotiations with Scooter Braun. Scooter’s team wanted him to sign a non-disclosure agreement stating that he would never say another word about him, unless it was something positive, even before we could see the company’s financial records, which is always the first word. step in a purchase of this nature. So, I would have to sign a document that would silence me forever before I would have a chance to bid on my own work.”.
Now Scooter argues that during the transaction he was also bound by a confidentiality agreement: “When I made that deal, I was under a very strict confidentiality agreement, and I couldn’t tell any artist. I was not allowed. It was not legally allowed.” Till the date Taylor Swift has re-recorded two of her past albums –Fearless Y Net-, which reached number 1 on the Billboard 200 in new versions.
The manager finally sold the rights to the Korean company HYBE, but he does not stop reflecting on the deal he made and that it earned him that the country-pop singer’s fans turned against him: “I learned an important lesson from the acquisition of Big Machine Records: that I can never make that assumption again. I can’t put myself in a place of, you know, arrogance, thinking that someone would just be willing to have a conversation and be excited to work with me. So when I made the deal with HYBE, I took 50 million of my own shares that I received and gave it to my employees and my artists.”
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