Dressed in a massive off-white quilted anorak, tank top, and matching sweatpants, the Spanish interpreter sang on top of a huge yellow carbefore an enthusiastic audience.
The show’s set evoked the apartment of a young black man, who starred in an early video. A boy who dreams of traveling and designing.
From there, the Louis Vuitton fall/winter show It started with a catwalk in which there was a succession of XXL-size coats, leather hoods, jackets cinched at the waist and even suits made of paper. The bags and suitcases appeared padded, some overflowing with papers and dreams.
The suits are spacious, initially in greyish tones, to later give way to wine color, the prints, including military camouflage, declined with color variations. The dotted patterns made in collaboration with Japanese artist Yayoi Kusama.
The models passed and scribbled on the stage walls, while Rosalía alternated fragments of “Motomami”, which won her the Latin Grammy for best album last year, with music by other performers.
Rosalía is one of the most popular singers internationally, with a mix of flamenco, rap and pop, Spanish and English that has opened up a market for her all over the world. She is also known for her forays into other artistic fields, such as fashion or cinema.
Without an artistic director for its men’s collections since November 2021, with the unexpected death of the American Virgil Abloh, Louis Vuitton appealed to a collective of creators for this collection.
The filmmakers Michel and Olivier Gondry, the stylist Ibrahim Kamara, recently appointed in charge of the Off-White collections, or the founder of the KidSuper brand, Colm Dillane, formed a creative strategy that Abloh liked from this multidisciplinary project.