If Coca-Cola is characterized by something, it is by innovating and creating new flavors and impressive designs, trying to connect with its consumers. Following its transformation and innovation plan in order to transcend and reach all kinds of audiences, Coca-Cola launched a new sugar-free drink, but this time accompanied by music and in collaboration with nothing more and nothing less than Rosalia!
The soft drink presumes to have the classic flavor that we know but with the touch of the Spanish singer. This great news was shared on February 10 by “Motomami” herself, who, through her social networks, promoted the image of the new limited edition drink that only some countries will have the honor of enjoying.
A flavor that represents transformation
The soda, under the name Coca-Cola Move, went on the market on February 13 and has become the first #CocaColaCreations launch of this 2023, with which it seeks to connect with adolescent culture and invite it not to be afraid to show himself as he is.
Inspired by the transformative power of music, this drink perfectly recreates Rosalía’s personality, since she is one of the singers and composers known for experimenting, taking risks and reinventing herself not only in terms of musical genres, but also in her way. To wear.
The “Motomamis” drink
The appearance of the new Coca-Cola Move is based on a design that mixes black and pink colors, adorned with drawings that the interpreter of get rid of he did while trying the drink for the first time. In addition to capturing in scribbles the sensations that she provoked in him, Rosalía was inspired to write her song Lie Like You Love Me, simple that was released before the launch of the drink and that is even the promotional song of the new flavor that has notes of vanilla and spices.
The Coca-Cola Creations and Rosalía soda will be available for a limited time and you can buy it at any convenience store, supermarkets and even on digital platforms such as Amazon and Cornershop. In addition, all cans have a QR code that, when scanned, directs you to The Coca-Cola Hub site, where you can listen to the single and, with the help of artificial intelligence and a questionnaire, you will be able to see your mood transformed into a 3D avatar.
You will love its sweet taste and zero calories
Don’t be left out and discover the flavor you already know with flashes of vanilla and spices from the “Motomami”-inspired soft drink. Try the transformation!