When the pandemic arrived and we were paralyzed in space and time, all of us in our homes, online sales increased and since then they have not stopped growing. Amazon swept online orders, and stores like Zara or H&M, which had to close their physical stores, They found their lifeline in ecommerce.
But one of the textile giants was left out: Primark. Despite the losses, declared that he preferred macro stores to online sales. But something has changed, without a doubt because the Irish brand lost millions during the pandemic, and after the request of millions of fans, it seems that it has put its batteries. Primark has already started a pilot test for its online store.
Primark’s online store
The “proof” has been in the United Kingdom, where On Monday, November 14, the online store for British users opened to the public. Only children’s items such as clothing and toys were allowed to be purchased, with a minimum purchase of £15 and the ‘click and collect’ option to pick up your order at one of the 25 stores that were set up for this test and that are in cities like Manchester, Liverpool or Sheffield.
The success was such that the web servers crashed. Now the question is When will the Primark store arrive in Spain?, something that is still unknown, and when we can buy their pretty things from the sofa and tucked in with a blanket. We are counting the hours.
Photos | Primark
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