Nobody understands very well Apple’s business plan in the audiovisual: first with his hobby of giving away months and months of Apple TV + and now with the news that he will spend a billion dollars this year to produce new films… and release them, now, in theaters. The move makes sense given that the exclusive premieres on its platform, such as ‘Towards Freedom’, they have not had any tug, as if they were thrown into a bottomless pit.
Apple’s bottomless pit
After being the first streaming service to win the Oscar for best picturerubbing Netflix in the face thanks to ‘CODA’, the company has closed so many powerful projects that it is impossible that he does not try to become a heavyweight in the film industrywhere they will have more success and relevance launching prestigious films than they have achieved on television.
In fact, apparently, many of the stars who are choosing Apple over Amazon or Netflix is precisely… for its new tendency to be released in cinemas and not only in its Internet niche. Although nothing has been confirmed yet, for example, it would be strange if the distributor did not take the opportunity to massively release ‘Killers of the flower moon’, the latest from Martin Scorsese.
It escapes no one that its next two big releases, ‘Tetris’ and ‘Ghosting’, whose trailers were enchanted on social networks, they would have a lot more pull if they were released on a big screen and not on a streaming service that has not just caught on with the general public. Let’s remember that among the future films that Apple has in its portfolio are Ridley Scott’s ‘Napoleon’, ‘Argylle’, by Matthew Vaughn, ‘Project Artemis’, with Scarlett Johansson and Channing Tatum, or ‘Wolves’, the new film by Jon Watts outside of Marvel with Brad Pitt and George Clooney. With this squad, the move to the big screen is inevitable.