Pietro Beccari, Chairman and CEO of Louis Vuitton, has just welcomed Pharrell Williams as his new Men’s Creative Director. The news was officially announced through a statement on the social networks of the French fashion house.
It will be during the next Paris Fashion Week, to be held in June this year, that the multifaceted and talented designer will unveil his first collection for the Louis Vuitton firm.
Pharrell Williams has already come a long way in the world of fashion, as he is co-owner of the clothing brand streetwear Human Made along with Kenzo’s creative director, Nigo. Similarly, he is the founder of the streetwear brands Billionaire Boys Club and Ice Cream, as well as co-owner of G-Star Raw Denim. Furthermore, he continues to collaborate with Tiffany.
At the time, the record producer was also the first male ambassador for Chanel. Regarding his history with Louis Vuitton, since 2004, Pharell has worked on a few occasions with the French fashion company, but now he will be at the forefront of generating the ideas that the glamorous luxury brand will offer to the male audience. Pietro Beccari was in charge of giving Williams an emotional welcome speech.
I am pleased to welcome Pharrell back home after our collaborations in 2004 and 2008 for Louis Vuitton as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton into a new and very exciting chapter.
We assume that the singer-songwriter of Happy it should feel like the title of his song, as he finds himself before an important new challenge that he will surely emerge victorious from, since the exclusive brand of the fashion world has no doubt that they made a good decision.
Pharrell Williams is a visionary whose creative universes span from music to art to fashion, establishing himself as a global cultural icon over the past twenty years.
The way in which it breaks boundaries between the various worlds it explores aligns with Louis Vuitton’s status as a House of Culture, reinforcing its values of innovation, pioneering spirit and entrepreneurship.