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With just over two weeks to go before the 2023 Oscars ceremony, find out how the best film at these awards is determined.
For this, a voting system is necessary and also how marketing campaigns can be decisive.
It should be noted that the voters, who are close to 10,000, can choose only one of the five candidates in each category, but not for best film.
The one who obtains the most nominal votes wins the prize, a statuette that weighs 3.8 kilograms.
The fact of campaigning in favor of a film, performer or director is not prohibited.
This is because the producers want and intend to make sure that the voters have seen their film.
It must be remembered that many members of the Academy in this activity are not retired and do not usually have much time during the year to spend watching all the movies.
The cost of these campaigns depends on how big it is, but an estimate ranges from $10,000 to $50 million.
What is invested the most is in the seconds of advertising, both on television and on the Internet. Also on trips.
The Oscar favorite actor can fly from Los Angeles to New York and back several times.
Also to the capital of England, London and to the different ceremonies.
Said analysts, who are behind the films, the production companies, rent rooms to show their tapes, they also send them and organize social gatherings “in honor of”. They also organize events in which the director and some performers participate after seeing the film. They are ready to answer questions.
Of course, at the time the Academy tried to ban the campaigns at the beginning of the 80s.
In the United States, a company cannot be prohibited from trying to do business and the Oscar gives prestige, or it does not stop being a business that leaves millions of dollars at stake.
Obtaining an Oscar provides a film, if it has not yet been marketed in other windows, to improve its price.
Unlike the other 22 categories, the choice of the best film uses a modified version of preferential voting.
This is to allow the collective judgment of all voting members to be more accurately represented.
Voters scattered around the world are asked to rank the 10 best film nominees in preferential order. If one gets more than 50% of the first place votes, she is the winner. It was first used in 1934.
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