Through legal instances, Nike put an end to the intention to create the clothing brand “Max 1”, developed by Max Verstappen himselfsince the original firm of the United States finds the name too similar to its range of trainers Air Max.
According to what is detailed in the report of the Benelux Intellectual Property Office points out the following: “The products in question (Nike and Max) are partly identical and partly similar. Visually and phonetically, there is a certain degree of similarity between the signs”.
After the informed It was concluded that the name of Verstappen’s clothing brand can lead to confusion and duplicationso the two-time Formula 1 champion must do carry out or your company will not be able to continue producing garments.
“Based on these and the other factors mentioned above and given their interdependence, the office considers that there is a likelihood of confusion in the sense that the public may believe that the goods covered by the invoked marks and those of the contested sign belong to from the same company or, where appropriate, from economically linked companies”, explains the report that prevents Verstappen from continuing with that name for his brand.