On Netflix they have been betting on audiovisual fiction made in South Korea. It is likely that they will never achieve another success as meteoric as that of ‘The Squid Game’ -although ‘We are dead’ is also a notable anomaly-, but they continue to work tirelessly there. Very recent we have the case of the movie ‘Carter’, but the latest bombshell coming from that country is a series that practically nobody talks about and that technically is not even his (in South Korea it is broadcast on the ENA channel): ‘Woo, lawyer extraordinaire’.
an unprecedented success
Released in South Korea on July 29, its arrival on Netflix came shortly after. Already in the week of July 4 to 10, it was the number 1 non-English speaking series on Netflix with 23.95 million hours played despite the fact that only a couple of episodes were available on the platform.
Since then, ‘Woo, Lawyer Extraordinary’ has been growing every week. The second already added 45.85 million hours and in the sixth, the most recent, it has gone up to 69.36 million. There is not a single series that has achieved something like this since Netflix offers audience data -and it is almost impossible that there is a previous case-. For example, ‘The Squid Game’ only grew for three weeks in a row, but of course, its data was much higher.
Obviously, for that it is essential that two new episodes are released every week instead of following the platform’s usual premiere model. Today two new episodes have arrived, with another four to go before the first season comes to an end.
Another curious thing is that ‘Woo, lawyer extraordinaire’ has achieved this success despite being almost ignored in Europe. In all this time she has only sneaked one week into the Greek Top 10 and another in the Portuguese. In Spain it might almost seem that it does not even exist…
‘Woo, Lawyer Extraordinary’ tells the story of a brilliant lawyer but with autism that she has to deal with the challenges that both daily life and the fact of joining a prominent law firm represent for her.
In Espinof: