A study related to Netflix has revealed a series of data that could end up ruining the largest streaming platform.
These are not good times for Netflix. Or rather, they are not as good as before. the premiere of Stranger Things 4 has somehow won back users, but the decisions the streaming platform could make could end up bankrupting the company, according to a new study. This study developed by Time 2 Play has been interested in the controversial decision not to allow sharing accounts. Sharing an account on this streaming platform is something so common that turning it back could have the opposite effect of what the company expects. The data speaks for itself.
Time 2 Play’s study on sharing passwords on Netflix and the possible goodbye to that option in the near future yields the following conclusions:
- The 84% would not pay their own subscription if Netflix prohibits account sharing.
- In Spain, a Netflix account is shared, average, with 2.9 people.
- Navarra is the region where accounts are shared the most (75%) and the Balearic Islands, where the least (42%).
The other platforms could eat the toast in the market
If we take into account that more than half of the people in Spain use Netflix by sharing their account with another person and of that half, almost 84% would stop paying for their subscription if they were denied that option… We would be talking about a plummeting drop in the subscribers! And this only in our country, imagine how the data will be in the rest of the nations of the world. With the rise, establishment and consolidation of other platforms such as Amazon Prime Video, Disney+ or even hbo max… Things are going to be very complicated if the streaming giant makes the controversial decision and finally carries it out. Let’s hope they listen to reasons and realize that the data is what it is.