No, it’s not a joke. Sony Pictures will re-release Morbius in theaters just because of the memes that have been made of the film.
As confirmed Comic Book exclusively, after the incredible viral campaign full of memes that has triggered Morbius in social networks… The film of Sony Pictures Entertainment starring Jared Leto will return to more than a thousand selected cinemas around the world. It will be from next June 3 when the new “legend” of Marvel return to the big screen.
The latest spin-off of spider-man, morbyus, It premiered in early April. Almost no one positively valued this film release. The critics completely destroyed the film. The fans were truly disappointed. Only a few applauded and defended her. However, the Sony Pictures project has had a second life after its arrival on streaming platforms. That second life are the memes that have appeared on social networks like Twitter.
A golden opportunity to raise something more at the box office
This surprising news has left the vast majority speechless. However, if we look at the statistics on social networks, it makes more sense than it seems. We live in a world where any publicity is good, even if it’s just to make fun of you. “They bark, Sancho, signal that we ride.” Somehow, Sony Pictures Entertainment wants to use the wave of interest generated by Morbius to raise a little more money and make those behind the memes happy.
Although the resurgence of Morbius in the film industry is mainly due to the ironic passion of some Marvel fans, the studio has seen a golden opportunity that it does not intend to miss. And that’s what he’s doing, seizing the opportunity. It must be remembered that the film, directed by daniel espinosahad a very modest box office (163 million worldwide). This window that has opened for Sony Pictures could allow them to reach the 200 million barrier and recover part of the money invested.