More and more celebrities and people are joining the idea of normalizing natural beauty, eradicating the stereotype that only the girls with a beautiful body and smooth skin that were shown to us in the media and in magazines were worthy of consider themselves beautiful, an idea that, for years, damaged the self-esteem of multiple women who, because they did not meet these requirements, did not feel beautiful or represented.
Under this argument and in order to encourage girls to accept themselves as they are and embrace their true beauty, the organizers of the Miss London contest have decided that, for their next competition, the contestants will go up the catwalk without using a drop of makeup. , which will make it the first beauty contest without using cosmetics.
First beauty contest without wearing makeup
In order to make a change and break with the idea that for almost a century this type of pageant has shown us what beauty should be like, the upcoming Miss London and South East 2023 pageant will be the first competition in Great Britain in which its Contestants will not cover their face with makeup.
Those involved in said contest assure that this initiative comes at the best moment, since the movement to normalize and show natural beauty has become a highly commented and viral trend on social networks, so they do not want to be left out and they pretend to be part of this change of ideology.
There is so much negativity on social media and this is a great way to enhance the positivity in our world. It allows us all to embrace our true beauty, without makeup and without filters.
– Anjali Sinha, reigning Miss London
Notably, the challenge to the beauty standards set in such pageants began last year, when Melisa Raouf, a 20-year-old Politics student at King’s College London, won the Miss England Bare Face round by walking down the catwalk. without wearing makeup on her face.
I have struggled with insecurities about my appearance for as long as I can remember. By creating this opportunity, Miss England is leading the way in challenging unrealistic beauty standards and promoting authenticity. I believe that every woman is beautiful in her own way and it’s time to celebrate. We should encourage each other to embrace our unique characteristics and feel confident and beautiful, inside and out.
– Melisa Raouf, Miss England Bare Face 2022
Given this initiative that aims to show the authenticity of each woman and that they dare to look natural without fear of imperfections or freckles without the need to resort to makeup or filters, the organizers of this event hope that the confidence and self-esteem of the girls will increase. and beauty becomes much more attached to reality.
Both the contestants and the ex-participants of said contest have expressed themselves in favor of the initiative, since the majority consider that it is incredible to have a free makeup contest that empowers all women, that comes to reinforce the idea of self-love and to eradicate the unrealistic standard for beauty.