The data that the spanish box office of last weekend, between June 10 and 12, 2022, are as worthy of celebration for their amount of collection -which exceeds 6.2 million euros- as foreboding regarding the future of an industry in the that there seems to be less and less room for that so-called “other cinema” in the commercial halls.
hope and desolation
As expected, ‘Jurassic World: Dominion’ reaffirmed its international success with a debut valued at 4.6 million of euros that has already made the feature film directed by Colin Trevorrow overcome the barrier of 400 million dollars worldwide. After her, ‘Top Gun: Maverick’ managed to add another 0.76 million in its third week In poster.
And now is when the devastating detail arrives. Only these two films have accounted for more than 87% of the collection of the 20 most viewed titles between the dates mentioned; closing the podium a ‘Doctor Strange in the multiverse of madness’ that, after six weeks, has reaped 0.19 million euros more to its juicy total of 12.7.
To see the second premiere that has managed to sneak into the Top 20 after the new ‘Jurassic World’ we have to go to position number 11, occupied by ‘The volunteer’ whose debut on 110 screens has resulted in some devastating 37,000 euros that, compared to the 10,200 or 9,200 of other releases such as ‘Ninjababy’ or ‘The Deer King’ taste like glory.
This panorama invites us to reflect on whether there is a problem —or rather several— in the way of distribute and promote feature films away from the machinery of the big studios or if, in effect, consumption habits have changed and the rooms have been reserved almost exclusively to enjoy the blockbuster of the day; something that would turn the extensive catalogs of streaming platforms into elephant cemeteries for films doomed to more than likely premature oblivion.