The next television series from Marvel Studios on Disney+ is coming to theaters. This is the information that has come out publicly.
One of the episodes of the upcoming television series Marvel Studios in Disney+, I Am GrootIt will hit the big screen soon. It will do so exclusively El Capitan Theater, movie theater located on Hollywood Boulevard (Los Angeles, United States). This has been confirmed by the cinema chain itself in their social networks. The short film, titled “Magnum Opus,” will be screened before certain performances of Thor: Love and Thunder between July 18 and 24. It is something very exclusive.
The El Capitan Theater will be exclusively playing the all-new @MarvelStudios‘ I Am Groot short “Magnum Opus” July 18-24 before select Thor: Love and Thunder shows. Get tickets now to watch the short before the movie! https://t.co/KE4CgA40bj pic.twitter.com/2TXsRHpKyY
— The El Capitan Theater (@ElCapitanThtre) July 14, 2022
As you can see, the announcement includes a new poster of the Marvel series on Disney+. The poster lets us know the type of adventure that the character of Guardians of the Galaxy in the short film. It remains to be seen if, after the exclusivity of El Capitan Theatre, the studio will publish it online so that all UCM fans can enjoy the new adventures of groot in the shared universe.
A slightly… exceptional marketing tactic
This ad for El Capitan Theater is truly amazing. Both because of the novelty of this type of distribution and because of the extreme narrowness with respect to its release date. “Magnum Opus” won’t take long to reach fans sooner or later, but now it’s going to do so in an extremely restricted way. The Marvel Studios short film based on the Disney+ series is not only limited to a single theater for a relatively short window, but the episode also plays before a specific function each day. At very specific times. It’s all pretty weird…
Marvel Studios has made similar moves before, such as when it announced that the trailer for Avatar: The Water Sense would be released exclusively in cinemas, before the screenings of Doctor Strange in the Multiverse of Madness. However, this tactic reached theaters around the world, allowing Disney to promote the next installment in the saga of james cameron at the same time that it encouraged a heterogeneous public to see the film by sam raimi. With the Groot series on Disney+, it has put too big a “stocks”, limiting it to a city, a cinema and specific sessions.